Design Ethos

Elevating Elegance, Redefining Timelessness

At NEIMASITAWI, we believe in the power of simplicity and the beauty of impeccable craftsmanship. Rooted in Italian couture heritage and nurtured in the heart of Paris, our brand ethos embodies a commitment to refined elegance and enduring quality.

For designer Neima Sitawi, each creation is more than just a garment; it's a testament to the timeless allure of femininity. With a dedication to simplicity, sophistication, and sensuality, every piece speaks to the modern woman who appreciates both the subtlety of design and the strength of individuality.

Versatility is at the core of our philosophy, as we strive to create garments that seamlessly transition from day to night, from season to season. Our designs are crafted to stand the test of time, offering a canvas upon which our clients can express their personal style journey with confidence and grace. Providing legacy pieces that can be passed down accross generations.

At NEIMASITAWI, we invite you to embark on a sartorial renaissance, where each piece tells a story of enduring elegance and unparalleled craftsmanship. Join us as we redefine what it means to be truly timeless in a world of fleeting trends.

“NEIMASITAWI gives each client a canvas upon which they can unleash their personal style philosophy; a roadmap to their style renaissance”.

Made in Italy

Discover the essence of Italian luxury with NEIMASITAWI's prêt-à-porter collections, where every piece embodies the unparalleled craftsmanship and timeless elegance synonymous with Made in Italy.

Sewn with precision in the historic city of Bologna, Italy, each garment undergoes meticulous supervision at workshops nestled in the heart of Italian luxury manufacturing. We uphold the highest standards of quality to ensure that every stitch, every seam, reflects the essence of Italian excellence.

In our commitment to sustainability, we carefully select fabrics and trims from renowned textile houses across Italy and Europe, minimizing our ecological footprint while upholding our position as purveyors of luxury.

Our prêt-à-porter collections serve as extensions of our couture inspirations, offering "everyday couture" to women who seek the highest quality and style in their daily lives. It's the perfect entry point for those discovering the NEIMASITAWI brand for the first time, providing a glimpse into our world of refined sophistication and enduring beauty.

Experience the allure of Italian craftsmanship with NEIMASITAWI's prêt-à-porter collections – a seamless blend of luxury, style, and everyday elegance. It's more than just fashion; it's a gateway to a world where every detail tells a story of timeless allure and unmatched quality.

The Cape

The NEIMASITAWI signature cape is a true example of the the designer’s inspiration. From the houndstooth styles that were inspired by the glamorous yet functional attire of historic European country life to the blue tartan and white cashmere style created in reference to the iconic capes of the 1940’s Red Cross nurses.

The magic however is in the details. Each capes is completely reversible in three parts; the cape itself, the belt and the collar, making for more that sixty unique looks in one cape. These luxurious pieces are available in a double cashmere or a cashmere and silk combination.  The can be ordered in the short or a long style and in any variety of colours.

Our silk is 100% Italian silk from Como and the cashmere is 100% Top Mongolian grade threads woven in the Northern Italian province of Biela. We also have access to luxury wool and cashmere blends and beautiful virgin wool tartans, houndstooth and herringbone weaves from Shetland, Scotland.

There is limited availability of our off the shelf featured designs ready however, there is always the option to design a customised cape with the designer herself for a made-to-order piece. Our capes are 100% customisable without having to pay couture premiums.

Lead times may vary.

100% handcrafted in Italy.

The Couture Process

At NEIMASITAWI, the couture process is a deeply personal journey, guided by the vision and expertise of designer Neima Sitawi. From concept to fruition, Neima invests herself personally in every aspect, ensuring that each couture creation is a true reflection of the client's individuality and desires.

Before the first sketch is drawn, Neima conducts extensive investigatory sessions with her clients. These sessions delve into not just the aesthetic preferences, but also the emotional, practical, psychological, and professional aspects that drive the desire for a couture collection. It's about understanding the essence of the client's identity and aspirations, allowing for a deeply personalized and meaningful design process.

Once the vision is crystallized, Neima collaborates with expert pattern makers and artisans in Italy to bring the sartorial designs to life. Every stitch, every detail is meticulously crafted to perfection, ensuring that each piece embodies the utmost in quality and elegance.

For made-to-measure and made-to-order projects, clients have the opportunity to tap into NEIMASITAWI's archive of designs, creating their own capsule collection that seamlessly integrates into their existing wardrobe and lifestyle. Whether it's made-to-measure or made-to-order, each piece is tailor-fit to perfection, ensuring a flawless silhouette and unparalleled comfort.

At NEIMASITAWI, couture isn't just about creating garments; it's about crafting unforgettable experiences and empowering individuals to express their unique style with confidence and grace. Join us on this journey of sartorial excellence and timeless beauty.

Who is Neima Sitawi?

Neima Sitawi is a multifaceted entrepreneur and creative force behind the NEIMASITAWI lifestyle brand. With a diverse background spanning continents and industries, Neima has established herself as a prominent figure in the realms of fashion, luxury consulting, cultural advisory, and lifestyle curation.

Born in the United States and having lived and worked in Europe and Asia for over two decades, Neima's journey has been characterized by a deep appreciation for art, design, and cultural heritage. Her innate connoisseurship and collecting skills have led her to consult for private investors, corporations, and non-profit organizations, offering expertise in the realms of art, design, and collectibles.

Neima's passion for costume design and historic fashion eventually led her to launch her eponymous couture label in Bologna, Italy, in 2010. With a focus on Italian craftsmanship and luxury apparel, her brand quickly gained recognition, particularly in Asia where she became renowned for her timeless European quality and charm, notably in Shanghai.

Continuing her quest for beauty and innovation, Neima recently embarked on a new venture in Bordeaux, France, establishing an exclusive guest villa and 'design oasis' within a historic chateau amidst the vineyards of Saint Emilion.

Throughout her journey, Neima has been a global citizen, having lived with her family in Singapore and now calling Paris home. She shares her wealth of experiences, recommendations, and exclusive network with impassioned connoisseurs and emerging aficionados alike, guiding them through investment adventures and curated experiences.

As NEIMASITAWI re-enters the European market, with the reintroduction of ready-to-wear alongside couture offerings, Neima's vision continues to evolve. With the opening of her flagship showroom in 2024, the NEIMASITAWI adventure enters a new chapter, inviting clients to experience the timeless elegance and sophistication that define the brand.